Good food, in the right amounts.

A grocery store where you choose exactly how much of everything. One bun. A teaspoon of cumin. Twelve different sodas. Pay for what you’ll actually use.

Join the waitlist See how it works

Concept rendering of the Serve storefront at dusk with the sign Exactly what you need — Concept rendering

The problem

Grocery stores are built for a family of four. Most of us shop for one or two.

8 buns

when you needed two for tonight.

A 5-lb bag

of flour, for a recipe that calls for one cup.

12 of one flavor

when you only wanted to try three.

How it works

Same ingredients. Different amounts.

01
Choose your amount
Pantry staples, spices and baking essentials pour from dispensers, priced by weight. Take a spoonful or a scoop.
02
Mix anything
Sodas, sparkling water, coffee pods and snacks are sold one at a time. Build your own combo and get the bundle price.
03
Try before you commit
A tasting bar rotates new flavors and brands, so you never buy a full tub of something you’ve never tried.

Inside the store

Everything you need, in the amount you need.

Concept renderings

Produce

Loose and by weight. One sweet potato, a handful of green beans, berries in small cups.

Concept rendering of glass pantry dispensers with price-per-ounce screens

The pantry wall

Grains, nuts, coffee, spices and baking staples, measured to the gram at every dispenser.

Concept rendering of a snacks and treats wall with small bags of many kinds

Snacks & treats

Small bags and single servings, so you can try four kinds instead of committing to one big bag.

Concept rendering of a shopper tapping a Serve card at a dispenser showing 2.7 ounces of pistachios for 97 cents — Concept rendering

Tap, pour, go

Pour what you want. See the price as you go.

Every dispenser weighs as you pour and shows your price live, so there’s no guessing at checkout.

Priced by the ounce, down to a spoonful
Your items add to your cart as you shop
Fast checkout when you’re done

Order ahead

Pick a recipe. We’ll measure the rest.

Order exact amounts from your phone and pick them up on your schedule, from dry, chilled and frozen pickup lockers.

Every ingredient measured for the recipe you choose
Choose your pickup day and time
Delivery coming later

Chocolate chip cookies

Recipe mode

All-purpose flour	280 g
Butter	226 g
Brown sugar	165 g
Granulated sugar	150 g
Chocolate chips	340 g
Eggs	2
Baking soda	1 tsp
Salt	1 tsp
Vanilla extract	1 tsp

Coming with the Serve app.

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